Knowing and acting on customer needs is perhaps the most important competitive advantage an organization can build. And while most organizations claim to be customer-centric, few are able to translate their purpose into day-to-day operations and catalyze customer centricity into growth.

In partnership with HBR Analytics, we will explore the relationship between a customer-centric purpose and its impact on the customer experience—and bottom line. In this session, learn what “customer-committed companies” are doing differently as they live out their purpose, and find meaningful ways you can influence your organization to do the same.

In this webinar you will:

  • Get an exclusive look at how 400+ executives view the link between purpose, customer experience, and business performance
  • Learn actionable ways you can embed corporate purpose into your organization to impact better customer outcomes
  • Leave with a playbook in hand to inspire your organization to be customer-committed

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