We've rebranded to

Grow Your Future Customer Value Through CPIs
North American Customer Centricity Awards


Most organizations meet only a portion of their customers’ needs and, as a result, receive only a fraction of their value. Our first-ever research conducted across 154 widely recognized brands quantifies the link between the outcomes that matter to customers (CPIs) and business growth (KPIs).

In this Discovery Session, Camille Nicita & Sam Herzing show how this direct relationship drives a reciprocal value exchange among customers and corporations, and more explicitly:

  • Discover how Customer Performance Indicators (CPIs) are complementary to KPIs
  • Explore how focusing on top-priority CPIs can result in increased Future Customer Value 
  • Get a glimpse into the brand-specific and best-in-class findings that Vex Reports provide


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