Learn how Igloo evolves from the cooler you grew up with to a household staple in a growingly competitive market.

In this Q&A style webinar, Patricia Salamone, Account Strategist and Greg Heist, Chief Innovation Officer, dive into Igloo’s evolution from their namesake 6-pack playmate cooler to the wider product line we now know from Igloo.

We focus on the exploratory work conducted with consumers and how this played a role in innovation and in-store experiences. Learn how human-centered design helped Igloo stretch their brand to be more than a nostalgic memory—and how those principles can be achieved at your organization.

In this webinar, you will learn how:

  • Igloo’s leaning into post-covid lifestyles and tagging along with consumers   
  • Evolved consumer experiences are impacting brands today
  • Nostalgic brands can stand out in a competitive market

2022-04-04 12_49_11-IA Igloo Case Study Presentation_Gongos - PowerPoint

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