Undoubtedly, leading companies such as Amazon have been built on a foundation of innovation and disruption. But even the most innovative companies must unlock new pockets of value across an entire spectrum of consumers. And while many may not think of segmentation as the obvious path forward, a needs-based segmentation provides both short-term and long-term actionability to drive loyalty and bottom-line growth.

In this webinar hosted by the Insights Association, Crystle Uyeda and Lisa Speck unpack the power of opportunity-driven innovation through work with Amazon’s Alexa Music team.

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