Laying the Foundation:
Segmentation for Innovation

Undoubtedly, leading companies such as Amazon have been built on a foundation of innovation and disruption. But even the most innovative companies must unlock new pockets of value across an entire spectrum of consumers. And while many may not think of segmentation as the obvious path forward, a needs-based segmentation provides both short-term and long-term actionability to drive loyalty and bottom-line growth.

In this webinar hosted by the Insights Association, Crystle Uyeda and Lisa Speck unpack the power of opportunity-driven innovation through work with Amazon’s Alexa Music team.

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How to Design your Next Segmentation

Segmentation combines the art and science of selecting the right solution to serve the organization’s needs while building complementary socialization strategies to ensure its success. Set yourself up with these four planning considerations found in our blog post.

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Laying the Foundation: Segmentation for Innovation

Even the most innovative companies must unlock new pockets of value across an entire spectrum of consumers. And while many may not think of segmentation as the obvious path forward, a needs-based segmentation provides both short-term and long-term actionability to drive loyalty and bottom-line growth.

WATCH ON-DEMAND WEBINAR