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Harness the Power of Corporate Purpose in Shaping Customer Outcomes

Insights professionals have long been adept at measuring traditional drivers of loyalty and experience. But how many understand the organizational influences on those very drivers?

Fueled by findings in our sponsored HBR Analytic Services study, David Robbins and Sam Herzing explore what “customer-committed companies” do differently as they live out their purpose.

At the Insights Association’s Corporate Research Conference (CRC) they demonstrate how researchers play an important role in helping leaders comprehend the power of their corporate purpose in shaping customer outcomes.

Watch the webinar on-demand. 

Ways Gongos Can Support you on your Journey:

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Treat your customers as stakeholders.

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Act as a master translator between customers and business stakeholders.

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Drive internal transformation.

Claiming to be customer centric is easy. Operationalizing customer centricity into day-to-day strategy, is where many fall short. That is where we come in.


What We Solve For

Customer centricity doesn’t happen by accident. Moving from an abstract philosophy to a tangible business tactic takes understanding. Organizational alignment. And a plan for action.


Placing Customers at the Heart of your Business Strategy

Gongos partners with companies to guide and activate on customer needs. To learn more about how Gongos helps organizations navigate customer centricity, watch a short video from Camille Nicita, Managing Director North America.