What is a research community?
A research community is an online research environment that can act as a hub for all primary research activities. Sourced from either your customer lists or a recruited sample of prospective members that are invited to join, communities create a safe space for them to interact with each other and members of your organization.
What are the benefits of an online research community?
Oftentimes, organizations are drawn to research communities because of ROI, as they enable a type of “retained” solution to conducting research allowing for easy access to its members' voices. However, benefits extend well beyond monetary and time savings—providing an ongoing outlet for connection with target audiences who, over time, establish trust, resulting in richer information sharing and a sense of ownership from participants.
Gongos goes one step further with its Customer as a StakeholderTM Service Model
To support our mission to build reciprocal relationships between customers and corporations, our Customer as a Stakeholder Service Model enables organizations to get closer to customers, giving them a proverbial seat at the table and bringing them closer to stakeholders who in turn are able to build greater understanding and empathy, and allow that to influence decision-making.