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Want to ensure your market segmentation makes a splash?

In this e-Book, you will find proven actionable advice that you can implement before starting your next segmentation, gained from over 30 years of guiding Fortune 500 brands.

Download now to find common market segmentation pitfalls and how to overcome them.

Download Now 

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Is a Market Segmentation Right for your Needs?

With a growing focus on personalization and desire for deeper consumer understanding, market segmentations are getting increased airtime among established organizations and start-ups alike. Let’s explore what market segmentation is and what it provides.


How to Design your Next Segmentation

Segmentation combines the art and science of selecting the right solution to serve the organization’s needs while building complementary socialization strategies to ensure its success. Set yourself up with these four planning considerations found in our blog post.


Laying the Foundation: Segmentation for Innovation

Even the most innovative companies must unlock new pockets of value across an entire spectrum of consumers. And while many may not think of segmentation as the obvious path forward, a needs-based segmentation provides both short-term and long-term actionability to drive loyalty and bottom-line growth.