Meaningful Innovation Begins with Strategic Growth Territories

Innovation should be grounded in consumer needs and market trends. Without structure, ideation can result in unactionable or misaligned ideas. This is where strategic growth territories come in. Using these territories as a guide, you can ensure your innovation ideation is focused on ownable opportunities aligned with consumer needs and market trends. 

Strategic Growth Territory - ebook cover

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"A strategic growth territory is an ownable space that reflects both consumer needs and where the market is going."